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Anne Marie Api, PhD, Vice President of the Research Institute for Fragrance Materials (RIFM), was recently interviewed by Perfumer and Flavorist to explore the Creme-RIFM Aggregate Exposure Model and its impact on fragrance safety. The Model — developed by Creme Global, a scientific modeling, data analytics, and computing company, in partnership with RIFM — is attracting attention in the fragrance industry owing to Creme Global’s recent decision to make the model more broadly accessible.

As Dr. Api explains, the Model was “built on large volumes of market survey and scientific data from a wide variety of peer-reviewed and validated sources. It has helped refine the fragrance industry’s assessment of materials and has made a substantial impact on the improvement of consumer safety of fragrances.” The model estimates aggregate (total) exposure to fragrance materials in 71 product types, including personal care products, cosmetics, household, and air-care products. Read the full interview here.

What the Creme-RIFM Model can do for you

RIFM and Creme Global are now considering a simplified service agreement to allow more broadly based access to the Creme RIFM model. The Model’s value will be the same for all of the industry — large and small fragrance manufacturers and consumer companies.

Register here now for a live webinar next Thursday, October 14, from 9-10 am EDT, to learn what access to the Creme-RIFM Aggregate Exposure Model now offers.

The webinar will demonstrate how the model can help:

• Assess contaminant exposure & risk
• Understand new fragrance chemical exposures
• Identify exposures to residuals in the manufacturing process
• Demonstrate safe exposures to the consumer for various chosen geographies and population segments
• Provide insights on reformulations of both consumer products & fragrance mixtures based on simulating exposures under different use scenarios
• Provide marketing insights for all RIFM members by understanding the volume of products on the market & use profiles and the relative source contribution of different product categories (using Kantar World Panel data)

About the Model

The Research Institute for Fragrance Materials, Inc. (RIFM.org) and Creme Global (Cremeglobal.com), a scientific modeling, data analytics, and computing company, partnered to develop an aggregate exposure model for fragrance materials (i.e., the total exposure coming from all different sources). This model looks at the exposure resulting from different fragrance materials used across various cosmetic, personal, household, and air care products. RIFM has used the model for more than six years to help refine the assessment of fragrance materials. As a result, it has substantially impacted the improvement of consumer safety of fragrances and the reduction of animal testing.